What Is Drop Culture and Why Does Wellness Use It Now?
If you haven’t heard the term drop culture yet, you’re probably living under a rock—or you just haven’t scrolled Instagram enough. Originating from the streetwear playbook , “drops” are all about limited releases, fan urgency, and leveraging hype cycles to create buzz and instant desirability. But here’s the kicker: wellness brands are now hijacking this playbook to infiltrate an industry that traditionally moved at a snail’s pace. In this deep dive, we’ll unpack wh